Why and Where Multimedia being used

Why Multimedia being used?

Multimedia defines as two or more types of media merged into a single bundle or package. Would you rather spend 15 minutes of your precious time reading a post/report or just 5 minutes watching a video version of the report having someone explaining it?

You might have different answers for this question, but 90% of content consumers out there are going to opt for 5-minute video option as because, it cost less time and more interactive. In the same time, simulates our mind and keep us hooked to the content. Texts based posts or articles are much cheaper to create compared to video of infographic contents, but the attention of multimedia is filled with content that can make you enormous.

A person’s attention is very expensive to be bought, sometimes it takes more than money to do so. This is where multimedia has all the advantages to grab their attention, by using infographics, audio and video-based contents, a blog posts can contain short animation, having interesting images and different text styles. 

Where Multimedia being used?

Multimedia are being implemented in countless fields, we can confidently say that multimedia is used in almost everything and everywhere. This includes fields from Education, Business, Advertising, Science & Technology, Mass Media and Gaming Industry.

Advertising has changed tremendously for the past decade with the help of technological advancement in their field. Not just that but also has helped many people, organizations and media from different background to promote, gather audience, spread influence, make a sweet profit and gain so many other advantages. Currently these are the mediums of advertising:

  ·       Television advertising (video)

·         Radio advertising (audio)

·         Print advertising

·         Mobile advertising

·         Digital advertising

-    Display Ads

-    Video

-    Social

-    Search

-    Remarketing

Education has been a very important part of every human being since the

beginning of civilization. Even so, multimedia is also essential for every student

because multimedia delivers education in such forms that makes it ever so

effective to be learned and consumed by our young minds. 

Previously, in the traditional method physical text books are used in classrooms

as a study material but after digitalization (in some countries) textbooks, notes,

newspapers are over ridden by the popularity of digital education medias. 

With the introduction of latest technology in education, multimedia can be

perceived more naturally with the addition of audio and visual presentation we

can increase student’s interest and motivate them by using educational

multimedia applications. Usage of laptops, learning from iPad and tablets are

more multimedia focused learning on today education, a leap towards the future.

There are the advantages of implementing Multimedia in education or learning;

Deeper understanding

-  According to research, the brain will be able to form a connection between verbal and visual representation of content, which supports a deeper understanding and thus offering a higher level of thinking, collaborative skills and problem solving to the students.

·         Improved Problem Solving

-  Visual processing is an ability by our brains to process images, videos, texts and animations and this eventually increases the attention and retention of our brains while helping us solve difficult problems much fast and easier.

·         Increased positive emotions

-    Psychologically proven that multimedia implementation in study process does improves mood of a learner and helps them become more proactive and learn better on a given time.

·         Access to a vast variety of information

-   With the access of internet, every single information can be gathered from the web will be very useful while learning in the same time widens the knowledge and those gained information can be presented on classrooms and share around the gained knowledges.

·         World exploration

-  This is a much more important part of our education, Geography, Biological studies are being done in theories mostly, but with the help of multimedia tools such as Virtual Reality (VR) we can experience the maximum potential of education from a classroom. You will be able to test all kind of chemicals, operate a virtual rat, visit places from the history books, experience different cultures and much more.

Business also has its very own multimedia application such as

presentation, training, advertising, product samples, networked

communication, marketing and voicemail. Usage and benefits of

multimedia is not any different, for example there are few main reasons

why multimedia’s are being used for businesses.

Presentations are very important for an organization to plan, discuss and

execute hierarchical decisions through employees to solve problems, increase

level of engagement, be consistence, build morale, make profits and retain

professionalism. And in presentations, it is required to include multimedia’s such

as graphs, videos, animations, texts and audios to have a wide range of

understanding from the presentation.

Websites is very vital in this digital era, as more organizations are in a tight

competition with others on making their voice heard to the public by publicizing

their businesses online. Competition is very likely between businesses and best

utilization of multimedia on their websites is the key to success. 

Having such forms of multimedia’s, videos to explain a company and their

services more in details to the consumer. Attractive animation to attract

consumers at their first best impression. Images and texts that reflects the

professionalism of the company in their websites.

Gaming Industry is the one of the best fields that fully utilizes the maximum

potential of multimedia usage and indeed they are fruiting from it. Gaming industry

is completely depending on multimedia and no other form of media. 

It is a form of entertainment that is integrated very high level of audio, video

effects, interactive animation and texts. For the past decade, the gaming

industry has improved their visual quality like no other industry, such as Ray

Tracing technology from Nvidia. 3D technology concept and its integration into

video games has added qualitative change in the industry overall. Evolution from

2D to 3D has enable games to have vivid gameplays and cutscenes such like

movies.

Voice recognition technology is a process of identifying a certain command and

having an outcome based on the “speech” detected with the help of AI, and

sound is a type of multimedia. Interaction using voice command becoming more

popular in games such as Mass Effect 3.

Facial recognition technology allows systems to catch your facial expressions

with the help Artificial Intelligence (AI) and neural technology and give anoutcome

based on the facial data it collected. As advanced as this technology sounds, it

still uses the base of multimedia which is image processing and 3D processing

(moving face). 

Mass Media is the primary form of communication used to reach a vast

majority of public through mediums such as newspapers, satellite radio, news

anchoring and many more. Multimedia is implemented in a wide variety of form

such as printing on newspapers, audio and video works in news anchoring, voice

multimedia in satellite radio and much more. Photographs also can be used in the

newspapers and news bulletin. Animation also vital for such infographics when

presenting a world news regarding facts.

Science & Technology is such a large field that requires every bit of

technological advancement to keep inventing new innovations and come up with

new discoveries. The use of worldwide web, transferring audio files as live

interaction, sending formatted documents, sending pictures and videos, it reduces

times and cost and in the same time delivers our motive to the recipient more in

detailed. 

As for Science useful latest tools for scientists and doctors/surgeons

have come in very handy in improving their job and researches. Scientists

multiple laboratory equipment such as microscopes, spectrophotometer, cyclic

triaxial apparatus and much more. Surgeons on the other hand can image

scanning a human body and practice themselves a successful surgery. This can

be much safer and cost effective.